gtmPRO
Visit gtmPRO to subscribe and get free access to our frameworks and guides!
Practical Go-to-Market guidance specifically for B2B software and service companies between $5MM-$50MM in revenue.
Podcasting since 2023 • 41 episodes
gtmPRO
Latest Episodes
#41: Stop Losing Customers to 'No Decision'
Is your B2B tech company struggling to make sense of today's chaotic market landscape? Discover the secrets to economic uncertainty in our latest GTM Pro Podcast episode. We promise you'll gain actionable insights on getting through the saturat...
September 13, 2024
•
Season 5
•
Episode 1
•
48:04
#40: The End of The Content Series - Forgetting the Funnel with Gia Laudi
Gia from Forget the Funnel joins us to unpack her transformative journey from traditional digital marketing to pioneering customer-led growth in the SaaS world. Struggling with customer research? This episode breaks down common challenges a...
September 06, 2024
•
Season 4
•
Episode 6
•
48:53
#39: Emma Stratton on Clear Messaging and Value-Driven Communication
Mastering B2B messaging with clarity and precision has never been so easy. Join us as special guest -Emma Stratton unveils her journey from journalism and travel writing to becoming a renowned consultant in B2B tech messaging. Ever wondered how...
September 02, 2024
•
Season 4
•
Episode 5
•
52:53
#38: Content From a Sales POV - Featuring Jen Allen-Knuth
Learn how to build resilient GTM sales strategies with our special guest, Jen Allen-Knuth. Discover how understanding your customer's world and addressing their problems, rather than showcasing solutions, can revolutionize your sales approach. ...
August 25, 2024
•
Season 4
•
Episode 4
•
52:56
#37: Brendan Hufford on Structuring the Content Engine
How do you transform a rough patch in your life into an inspiring and thriving career? Join us in this episode as we sit down with Brendan Hufford, a former high school teacher who conquered personal and professional hurdles to become a leading...
August 19, 2024
•
Season 4
•
Episode 3
•
1:02:35